New Media Specialist - Cornell Engineering (Hybrid)

Cornell University embraces diversity and seeks candidates who will contribute to a climate that supports students, faculty and staff of all identities and backgrounds. We strongly encourage individuals from underrepresented and/or marginalized identities to apply.

Who We Are

Cornell's College of Engineering (COE) has a long and storied history of distinction, creativity and impact. The departments of mechanic arts (now mechanical engineering) and civil engineering date to the University's founding. The College established the nation's first electrical engineering department in 1889 and awarded the nation's first doctorates in both electrical and industrial engineering. Its legacy continues to this day, as Cornell Engineering brings together the best minds from across disciplines to invent disruptive technologies and discover novel solutions to complex and challenging problems. It is a global leader in research, teaching, and advancing diversity in the field. COE is also a key collaborator across the rich interdisciplinary landscape at Cornell University, playing a role in all of the university's Radical Collaborations to address society's most challenging problems. The college enrolls a diverse and talented student body that includes 3,200+ undergraduate students and 2100+ graduate students, and it has over 46,600 living alumni around the globe. COE is home to a diverse, collaborative, talented and dedicated 200+ tenured and tenure-track faculty, plus research faculty and professors of practice who work each day to change the world. Faculty span 10 departments, schools and programs with a footprint in both Ithaca and New York City.

Cornell Engineering's Marketing and Communications team leads the development, execution and assessment of a comprehensive and cohesive communication and marketing strategy. The team is regularly charged with shaping College messaging and branding, supporting the dean and the college's schools and departments in communicating consistently and effectively, and working with the University Relations department to proactively ensure that the College receives local, national, and international attention as a leading college of engineering.

Cornell communicators share a mission to enhance and preserve the university's brand and reputation as a top research institution and a leader in higher education, and to support and promote critical programs that serve the university's teaching, research, and public engagement mission.

Communication services are carried out through a matrixed organizational system in which University Relations houses the departments of News (Cornell Chronicle), Media Relations (pitching and servicing media requests), Brand (cornell.edu, multimedia production, brand management and governance), Strategic Communications (communications plans, key messaging, social media management), and Cornellians (digital alumni publication).

Communicators in colleges, schools, and units regularly collaborate with, and consult, University Relations departments. University Relations serves as a partner and resource for all college/unit communicators.

What You Will Do

The New Media Specialist is responsible for developing compelling content that strengthens the College of Engineering's online presence.

Highlights:

* Experience the excitement of creating something new.

* Be part of a large, flexible, supportive, and welcoming team.

* New ideas and approaches are always welcome here!

Duties include:

* Works with the Director and Associate Director to develop a comprehensive social media strategy that elevates the College of Engineering's research and teaching missions, student and faculty excellence, etc.

* Plans, develops, and publishes content on college social media platforms.

* Ensures that content meets the highest-quality editorial and visual standards, SEO best practices, and alignment with communications priorities.

* Works with partners to help support promotion and coverage of campus events and ensure alignment of social media planning.

* Acts as a community manager, developing a community with strong affinity to the college by increasing engagement among followers and by connecting new users with resources to help them get involved in the life of the college.

* Monitors online sentiment and suggest solutions to better engage audiences and communicate key priorities.

* Manages college's online reputation by monitoring new media channels, refining existing metrics tools and evaluating new tools that might offer added insight into effective operation.

* Determine if and how the College and its units could most effectively leverage social media channels, including Instagram, Twitter, YouTube, LinkedIn, and Facebook.

* May help units to consolidate or sunset accounts that do not help to achieve college new media engagement goals.

* Works collaboratively with partners in University Relations, including going through the new media ambassador program and attending biweekly New Media editorial meetings led by New Media.

What We Need

* A Bachelor's Degree with 2 to 4 years of experience in communications/marketing or equivalent combination of education and experience.

* Professional or college-related experience in content creation for digital platforms, such as photography, video, multimedia, or design.

* Knowledge of image/video manipulation design tools and experience with the Adobe Creative Suite.

* Good judgment in sensitive and confidential situations and the ability to follow established protocols.

* Ability to work nonstandard business hours, when warranted by university events or issues.

* Ability to prioritize multiple projects in a busy environment with flexibility, accuracy, efficiency, and attention to detail.

* Ability to deliver and receive feedback with diplomacy, empathy, and confidence.

* Commitment to effectively work and interact respectfully in order to foster a diverse and inclusive environment.

What We Prefer

* Google Analytics, Sprout Social, Canva, and Tube Buddy experience.

Rewards and Benefits

* This position is located in Ithaca, New York. The position will typically allow for the flexibility to work remotely a maximum of 2 days per week at a location of employee's choosing within the United States. The New York Convenience of employer guidelines require New York State individual tax reporting and withholdings for this position. Additional individual state income tax filings may also be required if working temporarily outside New York State.

* Cornell receives national recognition as an award-winning workplace for our health, wellbeing, sustainability, and diversity initiatives.

* Our leave provisions include three weeks of vacation and 13 holidays: Martin Luther King, Jr. Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving and the day after, and an end of the year winter break from December 25-January 1.

* Cornell's impressive educational benefits include tuition-free Extramural Study and Employee Degree Program, tuition aid for external education, and Cornell Children's Tuition Assistance Program.

Important Notes about Applying

* Please submit both a cover letter and a resume to be considered for this position.

* There is no relocation assistance available for this position.

* There is no visa sponsorship available for this position.

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Noted pay ranges reflect the potential pay opportunity for each job profile. The hiring rate of pay for the successful candidate will be determined considering the following criteria:

• Prior relevant work or industry experience.

• Education level to the extent education is relevant to the position.

• Unique applicable skills.

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Online Submission Guidelines:

Employment Assistance:

Applicants that do not have internet access are encouraged to visit your local library, or local Department of Labor. You may also visit the office of Workforce Recruitment and Retention Monday - Friday between the hours of 8:30 a.m. - 4:30 p.m. to use a dedicated workstation to complete an online application.

Notice to Applicants:

EEO Statement:

Diversity and Inclusion are a part of Cornell University's heritage. We are a recognized employer and educator valuing AA/EEO, Protected Veterans and Individuals with Disabilities. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations. Cornell University is an innovative Ivy League university and a great place to work. Our inclusive community of scholars, students, and staff impart an uncommon sense of larger purpose, and contribute creative ideas to further the university's mission of teaching, discovery, and engagement.