Graduate Recruitment & Marketing Manager
6598BR
Golisano Institute for Sustainability
GIS Sustainability

Detailed Job Description
The Graduate Recruitment and Marketing Manager provides leadership for GIS in the development of recruitment strategies that will increase the number of enrolled graduate students. In cooperation with RIT Graduate Enrollment, this position leads all facets of GIS-level prospective student recruiting, marketing strategies, initiatives, programs and events. This position will build relationships with feeder colleges, companies, non-profit organizations, to recruit prospective graduate students and make strategic decisions with regard to key marketing messages and including the supervision of an annual marketing plan to engage prospective students and applicants.

• Identifies key target markets for recruiting and marketing to prospective students including college campuses, industry forums, professional associations, and organizations throughout the US and internationally
• Coordinates viable and effective recruiting activities that engage prospective students, generate new prospect leads, and meet the recruitment and enrollment goals
• Generates strategic marketing messaging strategy which informs all external content to engage prospective students and applicants
• Makes decisions regarding marketing collateral including ads, brochures, specialty pieces, marketing videos, web content, and related social media, and supervises a marketing coordinator to implement the marketing plan
• Works with Dean and two department heads to plan and manage virtual and in-person events for prospective GIS students
• Represents GIS at off-campus recruitment events, and other on- and off-campus special events as needed
• Builds relationships with feeder colleges, companies, non-profit organizations, to recruit prospective graduate students

Department/College Description
The Golisano Institute for Sustainability (GIS) is a leading sustainability research and education organization at Rochester Institute of Technology (RIT). GIS operates as an industrial-academic hybrid model -consisting of 3 traditional graduate-level academic degree programs in sustainability and six industry-facing applied research centers. Our faculty, researchers, and students work across many disciplines and collaborate with organizations locally, nationally and internationally to advance sustainability within pivotal sectors of our economy. Our graduate education programs prepare tomorrows sustainability leaders for a rewarding career in a fast-expanding field. GIS students develop the skills that businesses, policymakers, and researchers need- systems thinking, technological innovation, resilient design- to solve complex problems and move forward on sustainability.

Required Minimum Qualifications
Education
Bachelor's degree

Experience:

• Three (3) or more year's in a higher education recruitment customer engagement
• Demonstrated experience (knowledge and skill) with assessing the market reality and opportunity for academic programs and successfully positioning (or repositioning) them and mapping them to the marketplace

Specialized skills:

• A strong communicator with an external focus, making presentations to audiences
• Experience in working with digital tools to support the work of marketing, including social media tools and social media messaging

This position may require occassional travel.

Preferred Qualifications


Professional Area:
Employment Category: Fulltime
Staff Job Function: Wage Band: 117A

Required Application Documents


How to Apply
In order to be considered for this position, you must apply for it at: http://careers.rit.edu/staff. Click the link for search openings and in the keyword search field, enter the title of the position or the BR number.

The direct link to this posting can be found here: https://sjobs.brassring.com/

Additional Details


Rochester Institute of Technology, the 10th largest private university in the U.S., is among the worlds leading technological universities. Its 18,000 undergraduate and graduate students from all 50 states and more than 100 countries are enrolled in over 200 academic programs, including 7 interdisciplinary Ph.D. programs. A pioneer in experiential education, RIT was the first to offer undergraduate degree programs in biotechnology, information technology, software engineering, and microelectronic engineering. As home to the National Technical Institute for the Deaf, the university offers unparalleled academic opportunities and services for the deaf and hard-of-hearing. Founded in 1829, RIT has 115,000 alumni throughout the United States and around the world. RIT has been named by the Chronicle of Higher Education as one of the