Rockwell Automation's Medium Voltage Business is seeking a Product Marketing Specialist to be a member of product portfolio team responsible for developing and managing product lifecycles following Rockwell Automation Product Lifecycle Process (RAPL).
You will be responsible for management of assigned product line(s) including product planning, definition, overall profitability (product margins), promotion, developing strategies to optimize the performance of existing and new products.
The role requires engagement and coordination with strategic internal business partners, such as, Development engineering, Manufacturing Engineering, Commercial Engineering, Business Systems, Sales and Commercial Marketing. Additionally, the position interacts with external third party partners and other Rockwell Automation product groups. This role has a strong emphasis on being able to gather, define and validate product requirements, user's needs and business problems, from customers along with other external and internal stakeholders.
You will assist Business Management with developing plans for product lines consistent with market needs, evaluation of the competitive environment, and meeting corporate strategic business objectives.
You will apply market, customer, industry, application and technical knowledge to lead and assist in preparing Product Requirement Document (PRD), Customer Requirement Document (CRD) and other Common Product Development (CPD) deliverables for product development projects & proposals (New product introductions and/or Continuation Engineering - example, enhancements, fixes for product abnormalities, cost reductions etc.). These preparations require understanding of available markets, interpretation and defining specifications, price and cost targets, and other relevant objectives for product development projects to justify the investments and measure whether growth objectives are being met. These actions require collaboration, driving engagement, acting as business representing, with a variety of stakeholders to develop the proposals.
Support Commercial Marketing organization in development and implementation of key commercial programs and communications in support of product objectives.
Lead commercial communications for engaging sales to promote and grow share.
This will be an extremely dynamic role that will require the individual to effectively manage multiple priorities engaging with several functions, provide strong leadership in the execution of the initiatives, and engage in a multi-year market focus for the product to ensure successful product line performance.
Degree in engineering or technologist diploma with at least 5 years of experience.
Typically requires 5+ years of experience in electrical/electronic power control or energy management product technologies or related experience in electro-mechanical power control applications.
Legal authorization to work in the Canada is required.
Bachelor of Science Degree in Electrical Engineering, Mechanical Engineering, Industrial Engineering.
Typically requires 5+ years' experience in product development, project management, sales, or marketing of industrial automation solutions and processes.
Excellent communication, coordination skills and influencing capabilities.
Proficient in MS Office productivity tools.
Ability to travel (~ 15 %).Demonstrated experience working with geographically dispersed teams/partners and in a matrix organization to achieve position objectives.
Demonstrated experience in product forecasting, planning and market analysis.
Experienced in working with Scaled Agile Framework for delivering value streams.
Demonstrated experience in creating and reviewing commercial and technical documentation.
Previous experience in growing revenue and market share.
Demonstrated experience with SAP as Product Line Management tool.
Familiarity with Rockwell Automation products and/or other industrial control equipment.# LI-MW2
We are an Equal Opportunity Employer including disability and veterans.
If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7427.
Internal Number: 94730BR
About Rockwell Automation
When you choose Rockwell Automation, you join countless talented employees who have helped us establish our leadership position in the automation industry over the past century.
You join a diverse, inclusive and global community with a passion for innovation. A place where you can partner with great minds and inspiring people. And a corporation backed by the financial strength that drives growth – and career opportunities.
As much as we focus on our customers, we know our employees are key to our success and future. Helping you develop a rewarding career is a top priority. Because when you succeed, we succeed.